La Bonne Table
An identity drawn by hand, like a sketch on the corner of a tablecloth.
- Client
- La Bonne Table
- Sector
- Restaurant
- Scope
- Brand identityLetteringIllustrationMenusPrintMerchandise
The idea
Recipes with a story.
La Bonne Table loves recipes that have a story, good produce and, above all, the pleasure of getting together around a beautiful table.
The identity had to feel the same way: warm, generous and a little imperfect. Everything is drawn by hand in red pastel, like a sketch made at the table while the bread is still warm.
Every course, every pour, every detail. Everything with purpose.
Identity
Capitals drawn by hand in red pastel, a table drawn in one line, and a red you can see from across the room.
- Primary Red #F80215RGB 248 2 21
- Paper White #FFFFFFRGB 255 255 255
- Evening Burgundy #510E08RGB 81 14 8
- Accent Rose #EBA5B1RGB 235 165 177
- Linen Cream #E7E4D6RGB 231 228 214
Drawn, not typeset
Regular · Capitals only
Menus & print
Menus, posters and stories in the same voice: red on white by day, rose on burgundy at night.
Story
In the restaurant
On the napkins, the plates and the team: the same hand everywhere.
A card that moves.
A short stop-motion loop for social media: the card on its paper, frame by frame.
A table is never just a table.
Brand strategy, identity and art direction by D/A Studio.
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