Krad Krad Labs
An identity built like a system for a lab where art, technology and digital culture meet.
- Client
- Krad Krad Labs
- Sector
- Digital innovation studio
- Year
- 2025
- Scope
- Brand strategyMonogramBrand guidelinesStationerySocial mediaCampaign
The idea
Future-facing, rooted in people.
Krad Krad Labs is a digital innovation studio that crafts intelligent digital reality solutions: future-facing, and deeply rooted in human experience.
It is a creative and experimental lab at the intersection of art, technology and digital culture. Its work combines research, design and experimentation, so the identity had to feel like a laboratory: precise, structured, with room to experiment.
The brand in words
- Roots
- Ancestry
- Design
- Research
- Laboratory
- Innovation
- Culture
- Experimentation
- Systems
Identity
Two Ks, one block: a symmetric monogram drawn on a strict grid.
- On white
- On orange
- On stone
Built on a grid from repeated blocks: double, triple and mirrored, like a system.
- Primary Black #050607RGB 5 6 7
- Primary White #F9F8F5RGB 249 248 245
- Texture Stone #8A8A86RGB 138 138 134
- Signal Orange #EF5C06RGB 239 92 6
Light · Bold
Only two weights: Bold for impact, Light for breathing space.
Light · Regular · Medium · Bold
Technical precision with a contemporary edge, for everything people read.
Stationery
Black and white cards, a QR code on the back, shot on black stone.
In the world
On screens, on social media and on the team: the monogram works at every size.
Bold. Visionary. Precise. Experimental.
Brand strategy, identity and art direction by D/A Studio.
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