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Branding portfolio

Sève

A premium plant-based drink, inspired by the purity of forests and the life that flows in trees.

Client: Sève
Sector: Plant-based drinks
Scope: Brand strategyWordmarkIllustrationPackagingPrintSocial media

01

The idea

Drink the moment, taste nature.

Sève is a premium plant-based drink inspired by the purity of forests, the elegance of nature and the regenerating power of sap. Every sip is an invitation to get back to what matters: a noble, authentic product, deeply rooted in the living world.

Sap is the fluid of life, growth and renewal. The identity flows the same way: a script that runs like a branch, fruit cut out by hand, and colours picked in an orchard.

Brand values

Responsible
Joyful
Poetic
Natural
Healthy
Playful

02

Identity

A flowing script wordmark and a family of fruit cut out by hand.

Wordmark

On terracotta
On olive
On lemon

One continuous stroke, like sap running through a branch.

Hand-cut lemon on cream with a mustard frame — Lemon

Hand-cut pear on cream with an olive frame — Pear

Cream pear on olive with the tagline — Pear

Pattern of cream fruit silhouettes on brown bands — Pattern

Paper Cream #F0EADDRGB 240 234 221
Primary Bark #51321DRGB 81 50 29
Accent Terracotta #AB5836RGB 171 88 54
Fruit Olive #606044RGB 96 96 68
Fruit Lemon #D5BB5BRGB 213 187 91
Fruit Fig #243346RGB 36 51 70

Wordmark Custom script

Drawn for Sève

Titles Instrument Serif

Regular · Italic

Condensed capitals with an italic word to make it sing: “the power of nature in every sip”.

Text Grotesque capitals

Grotesque capitals

Regular · Capitals

03

Packaging

A wide cream band around the bottle: the script and one hand-cut fruit in bark brown, the nutrition table on one side, the story on the other.

Four Sève bottles with their cream band labels, one bark-brown fruit per flavour, against a terracotta wall — The range

Sève gift box with the fruit pattern inside the lid, a fig and a lemon bottle — Gift box

Flat Sève label with a fig on a terracotta background — Label

Boxes

Sève boxes with a bottle silhouette and a fig pattern — Boxes

04

Campaign

Posters slipped into picnics, one tagline per fruit.

Poster with a brown lemon on a picnic with chamomile — A drop of purity

Poster with a navy fig on a picnic basket — Drink the moment

Poster with an orange carrot on a picnic with fruit — Nourish your body

Story with the lemon poster

Story with a brown lemon in a frame

Story thanking the community

Instagram stories

A drop of purity. A source of life.

Brand strategy, identity and art direction by D/A Studio.

Next project Lbrotherie

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Illustration: branding agency in Morocco, D/A Studio