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Turāb

A brand identity for a ceramics house, built around a single word: earth.

Turāb business cards on an antique metal tray and a stoneware plate
Client
Turāb
Sector
Handmade ceramics
Scope
Brand strategyBrand storyWordmarkIllustrationPrintPackaging
01

The idea

Formed by hand.
Shaped by earth.

Turāb is born from the earth and shaped by hand. Rooted in raw material and ancestral gestures, the brand celebrates clay as a living element: imperfect, tactile and deeply human. Each piece carries the trace of the hand that formed it.

At the crossroads of craft and contemporary living, Turāb makes ceramics to be lived with every day: objects that invite slowness, presence and connection, to the table, to the home, to oneself.

تراب

turābArabic, noun

Earth. Soil. Origin.

The name speaks of origin, material and grounding, and of the close bond between the hand, the clay and time. The whole brand fits in this one word.

  1. Hand
  2. Clay
  3. Time

The three things every piece is made of, and the idea behind the identity.

02

Identity

A quiet wordmark, a family of vessel silhouettes and colours taken from the clay itself.

Wordmark
  • On terracotta
  • On wine
  • On sand

Fine, high-contrast capitals. The macron of the long Ā keeps the Arabic pronunciation.

The Turāb wordmark above four terracotta vessel silhouettes and the meaning of the name
Name and vessels
Brand story page with a branch in a terracotta vase
Brand story
  • Primary Terracotta #8E4E2BRGB 142 78 43
  • Paper Ivory #F7F2E8RGB 247 242 232
  • Accent Wine #5A2D2BRGB 90 45 43
  • Support Sand #E6D6C3RGB 230 214 195
  • Shadow Kiln #1C1412RGB 28 20 18
Wordmark Custom high-contrast capitals
Custom high-contrast capitals

Drawn for Turāb

Text Light grotesque, capitals
Light grotesque, capitals

Light · Capitals only

Turāb posters with vessel collages and a translucent overlay
Posters
Poster with the outlined Turāb wordmark and grey vessels
Outline wordmark
03

Art direction

Low light, deep shadows, real textures: every image is shot like a still life, close to the material.

Turāb hang tag with the cracked jug and two Turāb cards with a dried flower on a dark stoneware plate in a hammered metal tray
At the table
Close-up of stoneware with the three Turāb taglines
Taglines
Turāb cards with the vessel silhouettes on a stoneware plate
Vessel cards

Where clay becomes ritual. Silence in material form.

Wine-coloured Turāb business card on an antique tray
Business card
Turāb wordmark blind-embossed on ivory paper
Blind embossing
04

Print

A hang tag that tells the story: the cracked jug, tied to every piece.

Terracotta hang tag with an ivory jug silhouette
Hang tag
The hang tag tied with jute twine to a terracotta jug
On the piece
05

Packaging

Unboxing is part of the ritual: ivory boxes, terracotta bands, tissue printed with the vessels and the cracked jug as a seal.

Ivory Turāb gift box with a terracotta band, holding a small terracotta vase
Gift box
A cup wrapped in tissue printed with vessels, sealed with the cracked-jug sticker, beside raw red clay, an olive-wood potter’s rib and a palm-fibre cord
Unboxing
06

Every day

Made to be held, used and shared: from the hand to the phone screen, the same calm voice.

A handmade terracotta jug wearing the Turāb hang tag, a woman’s hand resting on it
Made to be held
Story with the Turāb posters
Story with a collage of vessels on sandstone
Story with the T monogram and the tagline

Instagram stories

Elegant. Handmade. Grounded.

Brand strategy, identity and art direction by D/A Studio.

Next project La Bonne Table

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Illustration: branding agency in Morocco, D/A Studio