Les Insolites
An independent bookshop in Tangier, a door open onto the extraordinary.
- Client
- Les Insolites
- Sector
- Independent bookshop, Tangier
- Scope
- Brand identityLogotype & emblemBrand voicePrintShop windowSocial media
The idea
A refuge for curious minds.
Les Insolites is not just a bookshop: it is a door open onto the extraordinary. In a world that keeps speeding up, it offers a refuge for curious minds, far from algorithms and standardised choices.
Reading is an intimate, personal act, an adventure that starts long before the first page is turned. The identity says it the way the booksellers do: in a handwritten voice, a little offbeat, never standard.
Identity
Letters cut out by hand, stacked like books, and a round lattice emblem.
- Primary Tangier green #54A575RGB 84 165 117
- Primary Rose #E180ADRGB 225 128 173
- Accent Sun #F3DD7ARGB 243 221 122
- Accent Brick #D16137RGB 209 97 55
- Paper Paper #EBE6DERGB 235 230 222
- Text Ink #1D1B1CRGB 29 27 28
Italic
For the bookshop’s statements, set on coloured strips.
Bold
Bookmarks in every colour, slipped between the pages and the shelves.
In the shop
On the window, on the lamp, on the bags: the identity lives in the shop on the street in Tangier.
A book is more than a story.
Brand strategy, identity and art direction by D/A Studio.
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