You can’t build a reputation on what you are going to do. 

– Henry Ford

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. 

– Warren Buffett

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. 

– Jeff Bezos

Brand is just a perception, and perception will match reality over time. 

– Elon Musk

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. 

– Seth Godin

Stay true to your values. That’s why you were a success in the first place, and that’s how you make incredible things happen.

– Rafe Offer 

Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.

– Geoffrey Zakarian

 A brand is a voice and a product is a souvenir.

 – Lisa Gansky

If people believe they share values with a company, they will stay loyal to the brand. 

– Howard Schultz

Products are made in a factory but brands are created in the mind. 

– Walter Landor

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